The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning

• Main Authors: Víctor Manuel Alcántar Enríquez (Author), José Luis Arcos Vega (Author)
• Format: Bog
• Udgivet: Universidad Autónoma de Baja California, 2004-05-01T00:00:00Z.
• Fag: article
• Online adgang: Connect to this object online.

<span>The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university's societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university's colla...