The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning

• 主要な著者: Víctor Manuel Alcántar Enríquez (著者), José Luis Arcos Vega (著者)
• フォーマット: 図書
• 出版事項: Universidad Autónoma de Baja California, 2004-05-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

<span>The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university's societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university's colla...