Development of strategies for effective communication of food risks and benefits across Europe: Design and conceptual framework of the FoodRisC project

• Main Authors: Lima Luisa (Author), Kuttschreuter Margôt (Author), Fletcher Jon (Author), Verbeke Wim (Author), Shepherd Richard (Author), Raats Monique (Author), Kennedy Jean (Author), McConnon Aine (Author), Barnett Julie (Author), Wills Josephine (Author), Wall Patrick (Author)
• Format: Book
• Published: BMC, 2011-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>European consumers are faced with a myriad of food related risk and benefit information and it is regularly left up to the consumer to interpret these, often conflicting, pieces of information as a coherent message. This conflict is...