Live and trending: the next step for public health campaigns?

• 主要な著者: Dheepa Jeyapalan (著者), Amy Jo Vassallo (著者), Becky Freeman (著者)
• フォーマット: 図書
• 出版事項: Sax Institute, 2017-12-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

Marketing strategies used by large corporations are rapidly evolving, through the development of novel technologies and multiple marketing channels favoured by young consumers. Formerly small-scale marketing approaches, such as providing free samples at local events, may now have a global reach when...