Live and trending: the next step for public health campaigns?

Marketing strategies used by large corporations are rapidly evolving, through the development of novel technologies and multiple marketing channels favoured by young consumers. Formerly small-scale marketing approaches, such as providing free samples at local events, may now have a global reach when...

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Bibliographic Details
Main Authors: Dheepa Jeyapalan (Author), Amy Jo Vassallo (Author), Becky Freeman (Author)
Format: Book
Published: Sax Institute, 2017-12-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available