Manufacturers' Benefits from Their Cooperation with Key Retailers in the Context of Business Models: A Cluster Analysis
The aim of this study is to examine if, among consumer durable goods' manufacturers operating in Poland, clusters could be distinguished in terms of the strength of benefits obtained from their cooperation with the key retailer. Also, this article aims to verify if these clusters could be diffe...
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International School for Social and Business Studies,
2017-06-01T00:00:00Z.
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