Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

This study investigates how the social networking service (SNS) activities of professional football clubs have affected the quality of the relationship between clubs and fans during the period in which the COVID-19 pandemic caused limited fan service activities. This study selected a sample populati...

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Váldodahkkit: Kim Dong-Kyu (Dahkki), Choi Chulhwan (Dahkki)
Materiálatiipa: Girji
Almmustuhtton: Sciendo, 2022-09-01T00:00:00Z.
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3rd Floor Main Library

oažžasuvvan: 3rd Floor Main Library
Hildobáiki: A1234.567
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