Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans
This study investigates how the social networking service (SNS) activities of professional football clubs have affected the quality of the relationship between clubs and fans during the period in which the COVID-19 pandemic caused limited fan service activities. This study selected a sample populati...
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| Aineistotyyppi: | Kirja |
| Julkaistu: |
Sciendo,
2022-09-01T00:00:00Z.
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| Nide 1 | Saatavissa |