Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

• প্রধান লেখক: Kim Dong-Kyu (লেখক), Choi Chulhwan (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Sciendo, 2022-09-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

This study investigates how the social networking service (SNS) activities of professional football clubs have affected the quality of the relationship between clubs and fans during the period in which the COVID-19 pandemic caused limited fan service activities. This study selected a sample populati...