The Application of the Ansoff Matrix in Dental Business Management
This paper examines the implementation of the Ansoff Matrix, a well-established framework for strategic planning, in the management of dental businesses. It explores how the four growth strategies delineated by the matrix-market penetration, market development, product development, and diversificati...
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| Main Authors: | , |
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| Format: | Book |
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Publymed,
2024-03-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Summary: | This paper examines the implementation of the Ansoff Matrix, a well-established framework for strategic planning, in the management of dental businesses. It explores how the four growth strategies delineated by the matrix-market penetration, market development, product development, and diversification-can be effectively utilized by dental practices to expand and thrive within the evolving healthcare landscape. |
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| Item Description: | 1971-1441 10.59987/ads/2024.3.175-178 |