Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment
Abstract Background The retail market for toddler-specific packaged foods is growing. Many of these products are ultra-processed and high in nutrients of concern for health, yet marketed in ways that may make them appear wholesome. This study aims to assess parents' responses to claims on unhea...
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| Main Authors: | , , , , , , , , |
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| Format: | Book |
| Published: |
BMC,
2024-05-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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