Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China

Guided by framing theory, this three-phase mixed-methods study explored (a) how Chinese government-sponsored newspapers frame HIV and (b) framing effects on people's HIV beliefs. A content analysis of two government-sponsored newspapers and a survey of 210 readers showed discrepancies in frame...

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Bibliographic Details
Main Authors: Tianen Chen (Author), Minhao Dai (Author), Nancy Grant Harrington (Author)
Format: Book
Published: Frontiers Media S.A., 2023-08-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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