Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China

• मुख्य लेखकों: Tianen Chen (लेखक), Minhao Dai (लेखक), Nancy Grant Harrington (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Frontiers Media S.A., 2023-08-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Guided by framing theory, this three-phase mixed-methods study explored (a) how Chinese government-sponsored newspapers frame HIV and (b) framing effects on people's HIV beliefs. A content analysis of two government-sponsored newspapers and a survey of 210 readers showed discrepancies in frame...