The appearance of product innovation in the life of a Hungarian SMEs in the global market of sporting goods - implications from a research

• Үндсэн зохиолчид: Kornélia V. MÓRIK (Зохиогч), Éva BÁCSNÉ BÁBA (Зохиогч), Anetta MÜLLER (Зохиогч), Gergely Gábor RÁTHONYI (Зохиогч), Anikó MOLNÁR (Зохиогч)
• Формат: Ном
• Хэвлэсэн: Editura Universităţii din Oradea, 2019-05-01T00:00:00Z.
• Нөхцлүүд: article
• Онлайн хандалт: Connect to this object online.

For a Hungarian SME to keep its already acquired position in the global market of sporting goods is a continuous and complex task in which innovation plays a key factor. The purpose of our research is to certify the necessity and the appearance of innovation in the life of a product in the sports bu...