The appearance of product innovation in the life of a Hungarian SMEs in the global market of sporting goods - implications from a research

For a Hungarian SME to keep its already acquired position in the global market of sporting goods is a continuous and complex task in which innovation plays a key factor. The purpose of our research is to certify the necessity and the appearance of innovation in the life of a product in the sports bu...

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Main Authors: Kornélia V. MÓRIK (Author), Éva BÁCSNÉ BÁBA (Author), Anetta MÜLLER (Author), Gergely Gábor RÁTHONYI (Author), Anikó MOLNÁR (Author)
Format: Book
Published: Editura Universităţii din Oradea, 2019-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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