The appearance of product innovation in the life of a Hungarian SMEs in the global market of sporting goods - implications from a research

• Main Authors: Kornélia V. MÓRIK (Author), Éva BÁCSNÉ BÁBA (Author), Anetta MÜLLER (Author), Gergely Gábor RÁTHONYI (Author), Anikó MOLNÁR (Author)
• Format: Knjiga
• Izdano: Editura Universităţii din Oradea, 2019-05-01T00:00:00Z.
• Teme: article
• Online dostop: Connect to this object online.

For a Hungarian SME to keep its already acquired position in the global market of sporting goods is a continuous and complex task in which innovation plays a key factor. The purpose of our research is to certify the necessity and the appearance of innovation in the life of a product in the sports bu...