An empirical study on key factors affecting user engagement in a gamified team building environment

This paper presents a study on data retrieved from a gamified team building application, which promotes employees' joint sport activities. The aim of this work is to identify and evaluate behavior usage patterns, and user engagement indicators based on interaction data gained from the applicati...

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Auteurs principaux: Szabina Fodor (Auteur), Balázs Balázs (Auteur)
Format: Livre
Publié: Serious Games Society, 2020-09-01T00:00:00Z.
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