Social Media University Branding

• Main Authors: Petra Maresova (Author), Jan Hruska (Author), Kamil Kuca (Author)
• פורמט: ספר
• יצא לאור: MDPI AG, 2020-03-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebo...