Social Media University Branding

Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebo...

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Bibliographic Details
Main Authors: Petra Maresova (Author), Jan Hruska (Author), Kamil Kuca (Author)
Format: Book
Published: MDPI AG, 2020-03-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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