Social Media University Branding

Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebo...

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Main Authors: Petra Maresova (Author), Jan Hruska (Author), Kamil Kuca (Author)
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出版: MDPI AG, 2020-03-01T00:00:00Z.
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索引号: A1234.567
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