Social Media University Branding
Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebo...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
MDPI AG,
2020-03-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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