'Healthier options tend to get lost in the noise of online' - Australian shoppers' experiences with online grocery platforms

• Main Authors: Rebecca Bennett (Author), Christine Driessen (Author), Christina Zorbas (Author), Gary Sacks (Author), Adyya Gupta (Author), Adrian Cameron (Author), Clara Gomez-Donoso (Author), Anna Peeters (Author), Kathryn Backholer (Author)
• Format: Book
• Published: Cambridge University Press, 2024-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Objective: We aimed to understand what influences parents' purchasing behaviours when shopping for groceries online and potential ways to improve the healthiness of online grocery platforms. Design: We conducted semi-structured interviews, guided by the Marketing Mix framework. Reflexi...