'Healthier options tend to get lost in the noise of online' - Australian shoppers' experiences with online grocery platforms

• मुख्य लेखकों: Rebecca Bennett (लेखक), Christine Driessen (लेखक), Christina Zorbas (लेखक), Gary Sacks (लेखक), Adyya Gupta (लेखक), Adrian Cameron (लेखक), Clara Gomez-Donoso (लेखक), Anna Peeters (लेखक), Kathryn Backholer (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Cambridge University Press, 2024-01-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Abstract Objective: We aimed to understand what influences parents' purchasing behaviours when shopping for groceries online and potential ways to improve the healthiness of online grocery platforms. Design: We conducted semi-structured interviews, guided by the Marketing Mix framework. Reflexi...