'Healthier options tend to get lost in the noise of online' - Australian shoppers' experiences with online grocery platforms

• Hoofdauteurs: Rebecca Bennett (Auteur), Christine Driessen (Auteur), Christina Zorbas (Auteur), Gary Sacks (Auteur), Adyya Gupta (Auteur), Adrian Cameron (Auteur), Clara Gomez-Donoso (Auteur), Anna Peeters (Auteur), Kathryn Backholer (Auteur)
• Formaat: Boek
• Gepubliceerd in: Cambridge University Press, 2024-01-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Abstract Objective: We aimed to understand what influences parents' purchasing behaviours when shopping for groceries online and potential ways to improve the healthiness of online grocery platforms. Design: We conducted semi-structured interviews, guided by the Marketing Mix framework. Reflexi...