Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections

• Auteurs principaux: Christal Jane (Auteur), Jessica Khendy (Auteur), Precious Lyca (Auteur), Khrist Jaira (Auteur), Alexander Jr (Auteur), Khristine Claire (Auteur)
• Format: Livre
• Publié: Universidade Estadual de Alagoas, 2024-03-01T00:00:00Z.
• Sujets: article
• Accès en ligne: Connect to this object online.

In a very complex nature of politics, color serves as a low-level heuristic for voters, especially the use of campaign color as a symbolism of platforms. This study sought to determine the level of agreement on the universal meaning of the different colors chosen by the Presidential candidates durin...