Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections

• Main Authors: Christal Jane (Author), Jessica Khendy (Author), Precious Lyca (Author), Khrist Jaira (Author), Alexander Jr (Author), Khristine Claire (Author)
• Format: Book
• Published: Universidade Estadual de Alagoas, 2024-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

In a very complex nature of politics, color serves as a low-level heuristic for voters, especially the use of campaign color as a symbolism of platforms. This study sought to determine the level of agreement on the universal meaning of the different colors chosen by the Presidential candidates durin...