Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections

• Glavni autori: Christal Jane (Autor), Jessica Khendy (Autor), Precious Lyca (Autor), Khrist Jaira (Autor), Alexander Jr (Autor), Khristine Claire (Autor)
• Format: Knjiga
• Izdano: Universidade Estadual de Alagoas, 2024-03-01T00:00:00Z.
• Teme: article
• Online pristup: Connect to this object online.

In a very complex nature of politics, color serves as a low-level heuristic for voters, especially the use of campaign color as a symbolism of platforms. This study sought to determine the level of agreement on the universal meaning of the different colors chosen by the Presidential candidates durin...