SPORT CONSUMER BEHAVIOR

• מחבר ראשי: Iftime Dragoș Adrian (Author)
• פורמט: ספר
• יצא לאור: ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports, 2015-10-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

Without any doubt, sport has become a major consumer market, either we discuss about practicing any kind of sport at professional or amateur level, or we are just interested by a competition, sport organization or an athlete as a regular consumer. From this last perspective, we can distinguish betwe...