Direct-to-Consumer Recruitment Methods via Traditional and Social Media to Aid in Research Accrual for Clinical Trials for Rare Diseases: Comparative Analysis Study

• Main Authors: Janelle Applequist (Author), Cristina Burroughs (Author), Peter A Merkel (Author), Marc Rothenberg (Author), Bruce Trapnell (Author), Robert Desnick (Author), Mustafa Sahin (Author), Jeffrey Krischer (Author)
• Format: Book
• Published: JMIR Publications, 2023-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundRecruitment into clinical trials is a challenging process, with as many as 40% of studies failing to meet their target sample sizes. The principles of direct-to-consumer (DTC) advertising rely upon novel marketing strategies. The ability to reach expansive audiences in the web-based realm...