Direct-to-Consumer Recruitment Methods via Traditional and Social Media to Aid in Research Accrual for Clinical Trials for Rare Diseases: Comparative Analysis Study

• Autores principales: Janelle Applequist (Autor), Cristina Burroughs (Autor), Peter A Merkel (Autor), Marc Rothenberg (Autor), Bruce Trapnell (Autor), Robert Desnick (Autor), Mustafa Sahin (Autor), Jeffrey Krischer (Autor)
• Formato: Libro
• Publicado: JMIR Publications, 2023-03-01T00:00:00Z.
• Materias: article
• Acceso en línea: Connect to this object online.

BackgroundRecruitment into clinical trials is a challenging process, with as many as 40% of studies failing to meet their target sample sizes. The principles of direct-to-consumer (DTC) advertising rely upon novel marketing strategies. The ability to reach expansive audiences in the web-based realm...