Developing a Social Marketing Model to Promote Well-Informed and Low-Income Middle- Aged Participation in Regular Physical Activity, a Qualitative Study

Background and Objective: Middle age is an important period of life that is associated with reduced physical fitness and therefore, the participation in regular physical activity in this period of life is of great importance. The purpose of this research is to develop a social marketing model for pr...

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Bibliographic Details
Main Authors: Saeid Mokhlesi (Author), Hossein Akbari Yazdi (Author), Alireza Elahi (Author), Mohammad Khabiri (Author)
Format: Book
Published: Iranian Association of Health Education and Health Promotion, 2019-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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