Developing a Social Marketing Model to Promote Well-Informed and Low-Income Middle- Aged Participation in Regular Physical Activity, a Qualitative Study

• मुख्य लेखकों: Saeid Mokhlesi (लेखक), Hossein Akbari Yazdi (लेखक), Alireza Elahi (लेखक), Mohammad Khabiri (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Iranian Association of Health Education and Health Promotion, 2019-04-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Background and Objective: Middle age is an important period of life that is associated with reduced physical fitness and therefore, the participation in regular physical activity in this period of life is of great importance. The purpose of this research is to develop a social marketing model for pr...