DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA
Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive...
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| Auteurs principaux: | , |
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| Format: | Livre |
| Publié: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education,
2007-05-01T00:00:00Z.
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| Résumé: | Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive infl uence of sponsorship over sports development has been achieved through properly selected elements of sports strategy |
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| Description: | 1451-7485 2337-0351 |