DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA
Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education,
2007-05-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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| Summary: | Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive infl uence of sponsorship over sports development has been achieved through properly selected elements of sports strategy |
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| Item Description: | 1451-7485 2337-0351 |