Designing a model for patient relationship management in the general hospitals using the combination of analytic hierarchy process and interpretive structural modeling

• Main Authors: Mohammad Meskarpour_Amiri (Author), Mohammadkarim Bahadori (Author), Fatemeh Rahmati (Author), Ramin Ravangard (Author), Maryam Yaghoubi (Author)
• Format: Book
• Published: Wolters Kluwer Medknow Publications, 2021-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BACKGROUND: Patient relationship management (PRM), in addition to saving costs, increases patient loyalty and creates a satisfactory environment for the patient and the service provider. This study aimed to design a model of PRM in general hospitals using the combination of the analytic hierarchy pr...