Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs

• मुख्य लेखकों: Silvia Villaverde (लेखक), Diana Gavilan (लेखक), Maria Avello (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Instituto Politécnico de Viseu, 2018-01-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Introduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health has traditionally been explained based on the Health Belief Model. However, no research we are aware of has investigated the purchasing of drug...