Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs

Introduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health has traditionally been explained based on the Health Belief Model. However, no research we are aware of has investigated the purchasing of drug...

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Egile Nagusiak: Silvia Villaverde (Egilea), Diana Gavilan (Egilea), Maria Avello (Egilea)
Formatua: Liburua
Argitaratua: Instituto Politécnico de Viseu, 2018-01-01T00:00:00Z.
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