Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs

• Main Authors: Silvia Villaverde (Author), Diana Gavilan (Author), Maria Avello (Author)
• Formato: Libro
• Publicado: Instituto Politécnico de Viseu, 2018-01-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

Introduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health has traditionally been explained based on the Health Belief Model. However, no research we are aware of has investigated the purchasing of drug...