A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals' WeChat public accounts as examples
Abstract Background In the light of "Internet plus", hospitals are following the trend of using mobile internet and adopting a strategy of spreading public health knowledge through mobile terminals. WeChat is a social media with the largest number of users in China. Its public account has...
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| Format: | Book |
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BMC,
2020-11-01T00:00:00Z.
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