Characteristics of healthy weight advertisements in three countries

• Main Authors: Simone Pettigrew (Author), Zenobia Talati (Author), Isla Henriques (Author), Belinda Morley (Author), Kylie Ball (Author)
• Format: Bog
• Udgivet: Elsevier, 2018-02-01T00:00:00Z.
• Fag: article
• Online adgang: Connect to this object online.

Abstract Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight. The aim of the present study was to analyse advertising techniques used in such campaigns to identify common and differential appr...