Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

• Main Authors: Melissa Anne Fernandez (Author), Sophie Desroches (Author), Mylène Turcotte (Author), Marie Marquis (Author), Joëlle Dufour (Author), Véronique Provencher (Author)
• Format: Book
• Published: BMC, 2016-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background The Eat Well Campaign (EWC) was a social marketing campaign developed by Health Canada and disseminated to the public with the help of cross-sector partners. The purpose of this study was to describe factors that influenced cross-sector partners' decision to adopt the EWC. M...