Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

• Главные авторы: Melissa Anne Fernandez (Автор), Sophie Desroches (Автор), Mylène Turcotte (Автор), Marie Marquis (Автор), Joëlle Dufour (Автор), Véronique Provencher (Автор)
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• Опубликовано: BMC, 2016-08-01T00:00:00Z.
• Предметы: article
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Abstract Background The Eat Well Campaign (EWC) was a social marketing campaign developed by Health Canada and disseminated to the public with the help of cross-sector partners. The purpose of this study was to describe factors that influenced cross-sector partners' decision to adopt the EWC. M...