Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers
Abstract Background Health communications often present graphic, threat-based representations of the potential consequences of health-risk behaviours. These 'threat appeals' feature prominently in public health campaigns, but their use is controversial, with studies investigating their eff...
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| Format: | Book |
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BMC,
2016-07-01T00:00:00Z.
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| Call Number: |
A1234.567 |
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