Personal branding strategies in online hashtag communities: the case of #AcademicTwitter

• Main Authors: Lina Gomez-Vasquez (Author), Laila Forstmane (Author), Carolina Ozi Dias Da Silva (Author), Enilda Romero-Hall (Author)
• Format: Book
• Published: Association for Learning Technology, 2024-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Several studies have explored the uses and benefits of social media hashtag communities in higher education; yet, more research is needed to examine communication structures and strategies for personal branding in educational social media hashtag communities. In other words, we should aim to better...