Personal branding strategies in online hashtag communities: the case of #AcademicTwitter

• Κύριοι συγγραφείς: Lina Gomez-Vasquez (Συγγραφέας), Laila Forstmane (Συγγραφέας), Carolina Ozi Dias Da Silva (Συγγραφέας), Enilda Romero-Hall (Συγγραφέας)
• Μορφή: Βιβλίο
• Έκδοση: Association for Learning Technology, 2024-05-01T00:00:00Z.
• Θέματα: article
• Διαθέσιμο Online: Connect to this object online.

Several studies have explored the uses and benefits of social media hashtag communities in higher education; yet, more research is needed to examine communication structures and strategies for personal branding in educational social media hashtag communities. In other words, we should aim to better...