Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients

Abstract Background Direct marketing-the delivery of messages via mail, the Internet, and similar routes directly to consumers-is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings and opportunities. Examples of direct...

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Detaylı Bibliyografya
Asıl Yazarlar: James K. Elrod (Yazar), John L. Fortenberry (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: BMC, 2020-09-01T00:00:00Z.
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3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
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