Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients
Abstract Background Direct marketing-the delivery of messages via mail, the Internet, and similar routes directly to consumers-is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings and opportunities. Examples of direct...
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| Principais autores: | , |
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| Formato: | Livro |
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BMC,
2020-09-01T00:00:00Z.
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