Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients

Abstract Background Direct marketing-the delivery of messages via mail, the Internet, and similar routes directly to consumers-is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings and opportunities. Examples of direct...

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Hoofdauteurs: James K. Elrod (Auteur), John L. Fortenberry (Auteur)
Formaat: Boek
Gepubliceerd in: BMC, 2020-09-01T00:00:00Z.
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