The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing
Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Tehran University of Medical Sciences,
2017-01-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |