The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing

• প্রধান লেখক: Morteza Maleki (লেখক), Amin Kohyari haghighat (লেখক), Ali Kohyari haghighat (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Tehran University of Medical Sciences, 2017-01-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...