The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing

• Κύριοι συγγραφείς: Morteza Maleki (Συγγραφέας), Amin Kohyari haghighat (Συγγραφέας), Ali Kohyari haghighat (Συγγραφέας)
• Μορφή: Βιβλίο
• Έκδοση: Tehran University of Medical Sciences, 2017-01-01T00:00:00Z.
• Θέματα: article
• Διαθέσιμο Online: Connect to this object online.

Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...