The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing
Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...
Zapisane w:
| Główni autorzy: | , , |
|---|---|
| Format: | Książka |
| Wydane: |
Tehran University of Medical Sciences,
2017-01-01T00:00:00Z.
|
| Hasła przedmiotowe: | |
| Dostęp online: | Connect to this object online. |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
Internet
Connect to this object online.3rd Floor Main Library
| Sygnatura: |
A1234.567 |
|---|---|
| Egzemplarz 1 | Dostępne |