The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing

• मुख्य लेखकों: Morteza Maleki (लेखक), Amin Kohyari haghighat (लेखक), Ali Kohyari haghighat (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Tehran University of Medical Sciences, 2017-01-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...