The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing

Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...

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Glavni autori: Morteza Maleki (Autor), Amin Kohyari haghighat (Autor), Ali Kohyari haghighat (Autor)
Format: Knjiga
Izdano: Tehran University of Medical Sciences, 2017-01-01T00:00:00Z.
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