The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing
Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...
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Κύριοι συγγραφείς: | , , |
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Μορφή: | Βιβλίο |
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Tehran University of Medical Sciences,
2017-01-01T00:00:00Z.
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Connect to this object online.3rd Floor Main Library
Ταξινομικός Αριθμός: |
A1234.567 |
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Αντίγραφο 1 | Στη βιβλιοθήκη |