Consumption of the National Basketball Association in Brazil: the motives of distant fans
Abstract Aim: This study aimed to analyze, through games, the motives for the consumption of the National Basketball Association (NBA) by Brazilian fans and the influence on the consumption intentions of these fans. Methods: The study has a quantitative approach and used an online questionnaire cons...
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| Main Authors: | , , , , |
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| Format: | Book |
| Published: |
Universidade Estadual Paulista (UNESP),
2021-12-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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