Market Diffusion of Extended Cycle Hormonal Contraceptives
Background: Extended cycle hormonal contraceptives (e.g. Seasonale, Seasonique) when introduced in 2003 were considered a very novel approach to contraception. The idea of manipulating the menstrual cycle so that women would experience just four menstruations a year was radical and was assumed to be...
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University of Minnesota Libraries Publishing,
2012-01-01T00:00:00Z.
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