Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value
IntroductionIn the modern competitive landscape of football, clubs are increasingly leveraging data-driven decision-making to strengthen their commercial positions, particularly against rival clubs. The strategic allocation of resources to attract and retain profitable fans who exhibit long-term loy...
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| Main Authors: | , , , |
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| Format: | Book |
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Frontiers Media S.A.,
2024-08-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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