Marketing communication strategies on labels of food products consumed by children

Marketing communication strategies on labels of food products consumed by children

ABSTRACT OBJECTIVE: Analyze marketing communication strategies (MCS) of labels of food products consumed by children under 5 years of age from the Brazilian National Health System (SUS) in the city of Rio de Janeiro. METHODS: In total, 390 labels of ultra-processed foods and industrialized baby food...

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Main Authors: Luciana Azevedo Maldonado (Author), Silvia Cristina Farias (Author), Kelly Veloso da Cruz (Author), Bruna Pereira dos Santos (Author), Luciana Maria Cerqueira Castro (Author), Inês Rugani Ribeiro de Castro (Author)
Format: Book
Published: Universidade de São Paulo, 2023-12-01T00:00:00Z.
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