Marketing communication strategies on labels of food products consumed by children

• Principais autores: Luciana Azevedo Maldonado (Autor), Silvia Cristina Farias (Autor), Kelly Veloso da Cruz (Autor), Bruna Pereira dos Santos (Autor), Luciana Maria Cerqueira Castro (Autor), Inês Rugani Ribeiro de Castro (Autor)
• Formato: Livro
• Publicado em: Universidade de São Paulo, 2023-12-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

ABSTRACT OBJECTIVE: Analyze marketing communication strategies (MCS) of labels of food products consumed by children under 5 years of age from the Brazilian National Health System (SUS) in the city of Rio de Janeiro. METHODS: In total, 390 labels of ultra-processed foods and industrialized baby food...