A comparative study of two communication models in HIV/AIDS coverage in selected Nigerian newspapers

The current overriding thought in HIV/AIDS communication in developing countries is the need for a shift from the cognitive model, which emphasises the decision-making of the individual, to the activity model, which emphasises the context of the individual. In spite of the acknowledged media shift f...

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Bibliographic Details
Main Author: Onjefu Okidu (Author)
Format: Book
Published: Taylor & Francis Group, 2013-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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