A comparative study of two communication models in HIV/AIDS coverage in selected Nigerian newspapers
The current overriding thought in HIV/AIDS communication in developing countries is the need for a shift from the cognitive model, which emphasises the decision-making of the individual, to the activity model, which emphasises the context of the individual. In spite of the acknowledged media shift f...
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Taylor & Francis Group,
2013-01-01T00:00:00Z.
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