Other pedagogical grounds: media teaching about equality and alterity

This study aims to discuss the discourse of advertising and its effects of truth in contemporary circuit. From this perspective, looks like the plot of a particular discursive television ad tells, disseminates, and in that respect, teaches about sameness and otherness. In other words, how to delinea...

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Bibliographic Details
Main Authors: Fernanda de Camargo Machado (Author), Márcia Lise Lunardi-Lazzarin (Author)
Format: Book
Published: Universidade Federal de Santa Maria (UFSM), 2010-10-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available